FUTURA STORY

         Futura Seoul derives its name from the Latin word ‘Futura’, meaning “future.” Situated in Gahoe-dong, Bukchon, an area steeped in the intellectual legacy of the Joseon era’s literati, Futura Seoul pursues to capture multifaceted perspectives toward the future, grounded in this rich historical context. Futura Seoul aims to provide a varied and forward-thinking artistic experience to individuals and the local and global art community through its flexible integration with the future.

         To encapsulate the essence of Futura Seoul, we mainly focused on the creation of the 'Futura Font', Bauhaus contributed a significant influence on 20th-century modernism that emphasized the importance of rational human judgment. They viewed the Futura Font, known for its geometric regularity and clarity, as a formative language that encourages rational human judgment. 

         Similarly, Futura Seoul devours to take on a significant role in brightening the world's sight towards the future by blending traditional and contemporary art. Additionally, we intend to engage with our audiences by utilizing connected displays or programs we obtained with our various artistic experiences, as we delve into complex mediums, ideas, and categories that are difficult to categorize. For the artists, we are committed to ensuring that their meticulous observation and experimental spirit are not diluted by spatial or commercial demands. We hope that as you step into Futura Seoul, the familiar themes of your daily life will evolve into creative thinking and insights that lead to a brighter future.